Do Canadians care about NASCAR?
CANOE -- CNEWS - Weird News: Tories use news, NASCAR in bid for voters
Do Canadians care about NASCAR? Sure they do, so this might be a good idea for the Conservative Party to advertise on a NASCAR. Brilliant idea right? WRONG.
The thing is, truly sponsoring a NASCAR is one thing. It would give you a North American TV audience every Sunday afternoon looking at your car and the big Conservative logo going round and round a racetrack somewhere between 150 and 200 times, and maybe it would be the winning care once in a while. Brilliant because it gets people to think about politics on slow news days. NASCAR has a remarkable following in the United States, and probably a similarly robust following in Canada.
BUT, that's not what the Conservative Party has done. They have sponsored a car in the Canadian NASCAR circuit, not the true NASCAR circuit.
Further, according to the news article the Tories have a two-fold strategy with this scheme, not only are they tapping into the supposed gold-mine of Canadian NASCAR watchers... but they are guaranteeing themselves favourable coverage in the blogosphere:
I must admit, this could turn out to be a good gamble, but there are so many unknowns.It turns out the party logo - a big blue "C" - appears on the hood of the car driven by Pierre Bourque, whose popular Internet news aggregator sells torqued headlines to political operatives.
Bourque's website confirmed the connection Monday, linking to a story by Inside Track Motorsport News that noted his Dodge Charger is the sponsored Tory vehicle.
1. How many people actually watch NASCAR in Canada? And, will those same people tune in to Canadian NASCAR? A racing series that is only debuting this spring?
2. Is Borque a good driver?
3. How will photos of the Conservative car crashing on the front page, resonate with the rest of Canada who is not watching the TV coverage or attending the races?
4. How many people actually go to races?
5. Do race fans want to think about politics?
It could work, but it could also backfire.
We shall see!
A.L.
posted by A.L. @ 11:35 PM
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5 Comments:
If the Liberals ever sponsored a stock car, wouldn't it be appropriate that Paul Martin be the driver. After all, who else could crash and burn under the Liberal logo like him.
Touche, very well played.
This is a classic Cheadle tactic:
"When the Conservatives announced the NASCAR sponsorship Sunday, they also neglected to mention the sponsored vehicle is driven by Bourque."
But here's the picture from the announcement showing Flaherty and Borque:
http://a123.g.akamai.net/f/123/12465/1d/media.canada.com/6c8714d8-471c-4ede-8876-90dda09eae8f/conservativebourque.jpg
Well, I'm just learning how to do this blog stuff. Here's the link to that picture
like I said, I'm new here.
http://autos.canada.com/motorsport/index2.html
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